Speaker – Bec Purcell
Senior Customer Onboarding Specialist HubSpot
Linkedin
TALK:
AI has fundamentally shifted how businesses scale, but many SMBs are treating it as just another tool, rather than a team member. The real competitive advantage lies in building hybrid human-AI teams where people lead and AI accelerates and helps you scale. In this session, we’ll introduce the Loop Marketing Playbook, a new framework that connects every touchpoint in your customer journey, and demonstrate how HubSpot’s latest smart CRM capabilities make this possible. From automated data enrichment that fills in the gaps for you, to Smart Insights that surface patterns, these tools eliminate the silos that slow down growing businesses. We’ll show you how these features work in practice and share the blueprint for building a hybrid workforce that actually delivers: one where human intuition and AI intelligence work together to drive sustainable growth.
ABOUT:
Bec partners with organisations to ensure a smooth and successful start on the platform. Her role involves guiding businesses through their first steps, helping them get set up for long-term growth and effective operations.
With a background working at both agencies and in-house SaaS companies, Bec brings a unique view on using technology to get great results. As a former Customer Success Manager, her experience focused on helping new clients get the most out of their investment from day one. This gives her a deep understanding of how businesses can use data and automation to bring on and activate new customers.
Bec’s expertise lies in making operational systems and processes more efficient, while also ensuring data is accurate and reliable. She is passionate about showing how even complex technology can bring a sense of calm and clarity to users, and is dedicated to helping teams speed up how they adopt and continue to use the platform.
