Speaker – Billy Sung
Professor Curtin University
TALK:
For many small and medium-sized enterprises, AI is exciting but also overwhelming. The temptation is to jump straight into using the latest tools for content creation, automation, or data analysis, but without a clear plan these efforts can waste time, money and focus. In this session, Billy Sung will show why “strategy before tools” is essential for AI success and how an AI roadmap can help SMEs move from curiosity to measurable results. Using real-world examples, he will share a practical five-step framework: define the opportunity, audit and prepare data, select the right tools, run small pilots and measure before scaling. Participants will learn how to identify the most valuable areas for AI in their business and avoid common pitfalls.
ABOUT:
Billy Sung is a Professor of Consumer Psychology and Neuroscience at the School of Management and Marketing, Curtin University. He specialises in digital marketing, AI–human interaction and consumer psychology and has consulted for numerous local, international, and multinational industry partners. His work draws on digital innovations such as artificial intelligence and social listening, as well as consumer research innovations such as biometrics, to conduct advanced market and consumer studies. He is the co-founder of ANI Research, an AI-powered platform that enables SMEs to design surveys, perform advanced statistical analyses and derive actionable insights without requiring a research or data science background. He is also the co-founder of Accurment, a behavioural science engine and AI thought partner that answers marketing questions and develops strategic marketing decisions that are both credible and research-backed.
