Speaker – Paul Derham
Lead Customer Success Manager JAPAC, HubSpot
Linkedin
TALK:
AI has fundamentally shifted how businesses scale, but many SMBs are treating it as just another tool, rather than a team member. The real competitive advantage lies in building hybrid human-AI teams where people lead and AI accelerates and helps you scale. In this session, we’ll introduce the Loop Marketing Playbook, a new framework that connects every touchpoint in your customer journey, and demonstrate how HubSpot’s latest smart CRM capabilities make this possible. From automated data enrichment that fills in the gaps for you, to Smart Insights that surface patterns, these tools eliminate the silos that slow down growing businesses. We’ll show you how these features work in practice and share the blueprint for building a hybrid workforce that actually delivers: one where human intuition and AI intelligence work together to drive sustainable growth.
ABOUT:
Paul partners with enterprise organiations to drive business outcomes and foster long-term growth. His role focuses on strategic customer success, guiding businesses through digital transformation and operational efficiencies.
With a background at both HubSpot and Google, Paul brings a unique perspective on leveraging technology to drive results. At Google, he consulted with some of the UK’s largest e-commerce and retail brands, specialising in performance-focused strategies, machine learning, and data-driven marketing. This experience gives him a deep understanding of how businesses can use advanced AI and automation to achieve their goals.
Paul’s expertise lies in helping companies maximise customer value and navigate the complexities of modern marketing. He is passionate about bridging the gap between sales and marketing, enabling teams with the right strategies and technologies to accelerate adoption and retention.
