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AI-Con Agenda

Agenda

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    • Friday 14 November


    • Our MC will introduce the day, acknowledge Country and set expectations for how to get the most out of the sessions.

    • Hear from the City of Busselton on the importance of innovation and technology for the South West region and why AI-Con is a milestone event.

    • AI is transforming our world but where do people fit in? John takes you beyond the headlines to explore how AI will change our work, creativity and decision-making while highlighting the enduring strengths only humans can bring. You will hear about the ethical challenges, the real risks to prepare for and why human values must remain at the core of technological change.
      AI & Society

    • AI agents are the next big leap in automation capable of handling tasks, workflows and even decision-making. Jeroen shares real-world examples of businesses using AI agents to boost productivity and reduce costs without huge budgets. You will learn what AI agents are, how they work and how to implement them in a practical way to grow your business.
      AI & Automation

    • Automation will reshape industries but will it take our jobs or create new ones? This panel unpacks the data and real-world trends exploring which jobs are at risk, which will evolve and which new opportunities are emerging. Learn how to prepare your workforce and business for the shifts ahead.
      AI & Future of Work
      Artificial Intelligence

    • Take a break, grab a drink and enjoy some snacks while networking.

    • AI often gets the blame for everything from job loss to misinformation but is the real problem how humans are using it? Michelle breaks down what is truly changing, what is overhyped and where the real risks lie. You will leave with a clearer understanding of which AI concerns matter and which you can confidently ignore.
      Artificial Intelligence

    • As AI advances so do the tactics of cybercriminals. This panel covers the latest AI-driven threats from deepfakes to automated phishing and the steps you can take to protect your systems, data and customers.
      AI & Cybersecurity

    • AI can feel overwhelming so where do you start? Billy breaks down a five-step process for identifying where AI can deliver measurable results, prioritising initiatives and building a clear achievable roadmap for implementation.
      AI & Strategy

    • Brought to you by yoga expert Christine Dixon - begin the afternoon with a short guided mindfulness exercise to help you feel energised, focused and ready to absorb the afternoon's content.

    • AI is powerful but to get results that you're actually happy with consistently you need to stop being a passive user and start being its Creative Director. This talk goes 'Beyond the Hype' to show you why your unique viewpoint is the key to revealing its power. Kerry will demystify how AI really works and give you a simple, practical framework for 'directing' it, ensuring you get non-generic results that are truly your own.
      AI & Creativity

    • AI can create content in seconds but does it still sound like you? This panel shares strategies for maintaining brand authenticity while scaling content production with AI.
      AI & Branding

    • Take a short break before the final sessions of the day.

    • AI is changing how businesses scale, yet many still treat it as just another tool. Discover how to build hybrid human–AI teams where people lead and AI accelerates growth. This session introduces HubSpot’s Loop Marketing Playbook and its latest smart CRM capabilities—showing how to connect every customer touchpoint, eliminate silos, and drive sustainable growth. They will also share the blueprint for building a hybrid workforce that truly delivers—where human intuition and AI intelligence work hand in hand.
      AI & Customer Experience

    • Tired of hearing the hype and not seeing results? In this fast-paced practical session Brooke Wright will guide you through how to design and test a simple AI-powered workflow that saves time in your day-to-day operations. No coding needed — just a clear example of how to apply AI in a real business scenario. You’ll learn: How to identify repetitive tasks that AI can automate What tools you can use today (most are free or low-cost) How to design a basic workflow using real content and data This session is perfect for small business owners, marketers or anyone wanting to get hands-on with AI — and leave with something they can use straight away.
      AI & Practical Skills

    • Join Alex Jenkins, Director of the WA Data Science Innovation Hub (WADSIH), for AI in Business—an engaging session that explores how artificial intelligence is transforming the way we work. Discover the evolution of AI, practical tools like chatbots and content generators and real-world applications already creating business value. Alex will also highlight key risks, data privacy considerations and strategies for safely and effectively adopting AI in your organisation.
      AI & Innovation

    • Andrea Jones from RDM Marketing Consultants will close out the day and reflect on some of the key themes and takeaways. If you’re looking to explore AI further in your work or business, we’ll also point you to where you can find help and resources.


    Speakers

    John McGiffin

    Natural Velocity

    Kerry Halupka

    Canva

    Michelle Sandford

    Microsoft

    Alex Jenkins

    WA Data Science Innovation Hub (WADSIH)

    Jeroen van Dalen

    Integral & AITIA

    Bec Purcell

    HubSpot

    Paul Derham

    HubSpot

    Brooke Wright

    Wright Mode

    Billy Sung

    Curtin University

    Bavani Chetty

    RSM Australia

    Stefan Prandl

    HyprFire

    Victoria Sorrell

    Busselton Chamber of Commerce & Industry

    Mat Lewis

    The Creative Tech Village

    Caitriona Forde

    caIT Cyber Safe

    Satvinder Sekhon

    Master of Ceremonies

    Christine Dixon

    Yoga and Wellness Specialist

    Andrea Jones (AJ)

    RDM Marketing Consultants

    Brought to You By


    AI-CON 2026

    30 OCTOBER

    SALTWATER, BUSSELTON

    0450613560
    aicon@aiconferences.com.au
    aiconferences.com.au

    Friday 30 OCTOBER 2026 | SALTWATER BUSSELTON

    This conference is proudly brought to you thanks to the City of Busselton and RDM Marketing Consultants in partnership with the Busselton Chamber of Commerce and Industry, Happs Margaret River and Creative Tech Village. A big thank you for everyone's contribution.

    Designed by RDM Marketing Consultants